Undoubtedly, video marketing is one of the newest additions to your promotion toolbox and the best digital marketing ideas for small business. It is one of the most versatile and profitable digital marketing tools out there for business marketing in today’s world. From traditional television commercials in the 1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives. Did you know online video is a 600% more effective marketing tool than print and direct mail combined?
So, why not take advantage of video creation and marketing tools to increase the potential for more organic visits. Contact your SEO expert and pick up the video creation and marketing service for the wellness of your business.
What does Research say On Video Creation & Marketing?
Nearly Merely mentioning the word “video” in an email subject line, the click-through rate increased by 13%. By 2019, internet video traffic will account for 80% of all consumer internet traffic. This is because, of the growth of online video viewers in today’s world. Did you know 75 Million people in the U.S. watch online videos every day? Among this 50% of all video is watched on a mobile device.
Video Marketing at Social Media Is the Knowledgeable Choice
Video marketing is one of the digital marketing ideas that helps businessman to deliver messages more effectively in a shorter amount of time when comparing to other options. It strikes an emotional chord through visual and auditory storytelling elements that not present in the text. So, when it comes to video marking, social media is the perfect platform to start your project to attach millions of people.
Did you know?
- YouTube has over a billion users. This is almost one-third of total internet users.
- About 75 million people in the U.S watch online video every day
- Every day, more than 500 million hours of videos are viewed on YouTube.
- 82% of users watch video content on Twitter.
How Come Video Creation & Marketing in 2019 Worth It?
From TV commercials to movie trailer, video marketing is nothing new, but thanks to smartphones and internet that has been dramatically reinvented for the new millennium. Here are some powerful reasons to make use of video creation and marketing in 2019.
Video Encourages Social Shares
Social networks also encourage video content with their new features. YouTube follows second that enables users to upload and share videos, view them. Twitter has Periscope (Periscope is a live video streaming app for Android and IOS acquired by Twitter). Instagram put in place 60-Second Videos & Instagram Stories. Why not make use of these social media to increase the social shares of your video and make your business popular among people? Did you know 76% of users say they would share a branded video with their friends if it was entertaining? So, think about it!
Video Engages Even the Laziest Buyers
The video is not only a great tool for learning but also super easy to attract the customer and engage them with your service. Did you know 45% of businesses who use video marketing said that they have an explainer video on their home page? Among them, 83% said that their homepage explainer video was effective!
In this busy world, 50% of people don’t have time to read your long product descriptions of the service you offer. Such people always want to see the product in action. For the video creation and marketing is the best tool to capture a wide audience, and even the laziest one.
Google Loves Videos
If there’s anyone that loves video more than us at Ask8, it’s Google! Since Google now owns YouTube, there will be a significant increase in traffic and your search engine rank, if you upload the effective promotional video. Research says that if you have a video embedded on your website, you’re 53 times more likely show up first on Google. As a result, you will give you a good ROI; even, 83% of business mam agreed that.
Video Brand Builds Trust to Your Business
Promotional videos can foster trust as well. Video marketing provides brand exposure and the chance to build up trust among your viewers.
As the American author and salesman Zig Ziglar says “If people like you they’ll listen to you, but if they trust you they’ll do business with you.” Also, Mark W. Schaefer, an internationally-acclaimed speaker, author and college educator says, “The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.”
So, before you start selling your goods or expanding your business, make use of video content to ignite emotions, and let the people come to you by providing them interesting and useful information through video marketing.
Video Boosts Conversions and Sales
Videos will make you some serious money. Did you know 80% landing page will increase conversions by adding a product video on your landing page? Also, research says, 74% of users watched an explainer-video about a product before they make a purchase. So, better start crafting your exciting product or service videos now, with the help of professionals!
Quick Tips for Video Marketing
- Optimize video for mobile device
- Square video creates a better user experience as it works without having to rotate your device. So, opt to square videos.
- Make a visual impact and add captions. This is because 85% of Facebook video is watched without sound? Your competitive advantage gets double power!
- Keep the video short. The video up to 2 minutes long gets the most engagement.
- Build curiosity at the end of the video by asking some questions or upcoming video’s clips to drive people to subscribe and watch your next move. This is one of the best lead conversion strategies in video marketing.
Did you know totally there are 86% of people are active users on YouTube? Among them, 79% of people are registered users (members). There is no doubt, by 2019 internet video traffic will account for 80% of all consumer. So, video marketing, one of the best digital marketing ideas cannot be ignored for todays and future business condition. Contact the right SEO Company and make use of this powerful tool “Video Creation & Marketing” for your business growth.