It is a customary belief that SEO is a ‘One time’ task where you just have to eliminate all the bad links, optimize the website, and then it is done. No! You are wrong. There is so much to do with SEO. Especially, if you are managing a business, you must spend a lot of time on your SEO every day. Here are a few impactful SEO routine tasks, which you should try to work on a daily basis to keep your SEO intact.
Before delving into the topic, it is good to understand, that you cannot achieve instant results in SEO. It requires a lot of research, long term strategy and efforts, with integrated SEO tasks that will help you get hold of the bigger picture.
Organic SEO requires a lot of work, but it’ll yield good results in the end!
Keep Your Content Fresh and Up-To-Date:
Content is an important factor that will help with your ranks. Hence, it is very important that you regularly add in new content and revive your existing content with up-to-date statistical figures or facts. Writing new content or updating the already existing content is something which you must consider as a part of your everyday SEO optimization. You can also include this strategy to your social media platforms, where you must add-in new contents. This will help build your business image, and form trust on your business among your client base.
Try to create realistic contents that your audience will love and look forward to it. Also, if you get comments on your blog posts, reply to the commenters. When you reply, your audience will feel valued and it will help to build your audience base. Furthermore, remove any duplicate contents that exist on your website, as it will be considered spammy by Google. SEO consultant NYC helps create engaging and informative contents that convert.
Investigate the navigation & UX factors:
Make sure that the website’s architecture and design is easy to navigate and consistent across all webpages. When your audience visit your website, it is necessary that it is easy to click and they reach their required page. So, always check if your website is easy to navigate.
Build Good Internal Linking Structure:
As your website continues to grow, it is important that you concentrate on building your internal link structure too. Also, watch out if your website has any orphaned content which does not attract any links, as it is a waste of time having such content on the website. If you are finding difficult to find out the orphaned content on your website, Yoast plugin is here to help you out. With the help of this plugin, you just have to use the filters to locate the orphaned content and build relevant links. The New York SEO expert, companies make use of a number of tools that helps locate the performing and non-performing contents easily, thereby saving a lot of time and money for their customers.
Another important task to add to your daily SEO routine is to link to your cornerstone content. It is the core of your website, which consists of the best and the most important articles on your website, which you are looking to rank high in the search engines. So, you must consider adding links to the relevant cornerstone content when updating and publishing articles.
It is a priority to have a mobile responsive website. This is because, now days, more searches take place on mobile than on a desktop. Thus, make sure that your website looks good and easy to operate on small screen also. You don’t want to send your traffic to a poorly optimized website, which will bounce the customers, right. At times due to various plugin updates or any optimizations, your mobile view might become disordered. So, keep a track of your mobile responsive design also.
Monitor your Google Analytics:
This is a very important task to carry out on a daily basis. In fact, this is the first thing to begin your everyday SEO tasks. Only if you understand the analytics, from which page did your audience reach you out, for which keyword, from which location, what did they look for etc., you will be able to devise better strategy that will help create better strategy that will help your website get indexed quickly and for accurate keywords.
Understanding which keywords to target and devise the strategy is an essential task of the SEO routine. Also, you must check on which page your website is ranking on the search engines using the various tools, and analyze the competitors ahead of you that are using the same keywords.
Work on your Technical SEO:
Some SEO tasks require a lot of time and expertise, so it is not necessary that it needs to be a part of your everyday activity, but you must pay attention to them on a regular basis. Out of them, the initial step is to keep the size of the images on the website at the set standards to help keep your website function fast. The digital marketing agency New York recommends making use of tools like JPEGmini, ImageOptim or jpeg.io to adjust the size of your images.
Stay Active on Social Media:
Most customers are active on social media these days and they look forward to get their required details through social media. So, it is very important that you regularly post updates and stay active on social media. You can also share your recently published blog posts, images of your business, products, services, events etc., or anything that will appeal your customers. You know your audience better, so post contents that they will like. While you are busy at posting updates, don’t miss to interact with your audience. Keep replying to the comments of your audience on the social media pages, this will keep them engaged, and make them feel special.
That’s it! Keep working on these on a routine basis and you are sure to keep your website’s SEO in great shape. And don’t forget that these are just a few of the SEO strategies, and you need to invest a lot of time into your long term SEO strategy to reap a good ROI. If you don’t have the time, get the help of a SEO Consultant NYC for a sustainable approach.
Frequently Asked Questions
How long does it take for a new website to show up on Google?
Google can discover your website within a few days or even take months. It all depends on niche strategy that you apply on your website to make it discoverable on Google, and make sure that it is accessible by the Googlebot. To make this happen, you cannot just relax on a single strategy, you will have to examine the results every time and optimize the strategy accordingly. An existing website might witness results in a few days’ time, but for a newly launched website, you might have to wait for months. Having trouble getting your site ranked well? Discuss with an expert SEO Consultant NYC at 718-865-8859.
Is SEO better than AdWords?
This question might have various points of view, as both SEO and Adwords are equally important for the business. Your website cannot gain a high domain authority, build reputation for your brand and a strong online presence without SEO. Likewise, to server your prospects better, you need to understand their demographics and buying behaviour, which is possible only with PPC. The greatest advantage of Adwords is - you can witness faster results. It is perfect for startups and new companies that are looking to get targeted traffic instantly to market their products/services. Both SEO and Adwords are the main elements of SEO, but they need to be dealt prudently. So, it is wise to get the help of an SEO consultant NYC, who will deal with your website in a sensible way to get the best results.
Is link building still relevant to SEO?
Yes, the dofollow backlinks are still a vital part of the SEO. Though the no follow backlinks help increase the visibility of the website and bring in traffic, it does not help with SEO. The most important component to be taken care of is the quality of the backlinks. So, if you are intending to get backlinks for your website, check out the website’s SEO metrics, like - domain authority, the external links detained by them, the trust flow, etc., An expert digital marketing agency New York, can help you in identifying the right websites with a good domain authority!
How Can I Improve My Domain Authority?
Well, if you are looking to improve your website’s domain authority, then try to link authoritative websites from your industry domain to link to your website. Google considers the high domain authority websites that links back to your website as the strongest factor to designate a website as trustworthy. So, next time, when you think of backlinks, consider getting quality backlinks rather than quantity. Get the help of a New York SEO expert at 718-865-8859, who will work to get quality backlinks for your website.
Why has my Google ranking suddenly dropped?
Drop in rankings due to Google algorithmic update, is the nightmare of any SEO strategy. If your rankings go down, almost all your keywords will become extinct from Google’s search results. The keywords you once used to rank your website might have now got buried somewhere beyond page 10 of the search engine page results. It might seem like an impossible challenge to overcome, but with the right SEO strategy, and New York SEO expert, you can easily overcome this traumatic situation.